# Insurance Sales Coach

> AI sales coaching, training, and research for insurance producers, agency owners, and sales managers. Long-form research articles, original data studies, and downloadable playbooks across cold calling, sales management, and leadership development.

## Hub

- [Resources hub](https://www.insurancesalescoach.com/resources): The library index — featured pieces, pillar guides, persona collections, and the full archive.
- [Our approach](https://www.insurancesalescoach.com/resources/our-approach): Editorial standard and methodology behind every piece in the library — written by practicing insurance sales coaches.

## Tools

- [Producer Performance Scorecard](https://www.insurancesalescoach.com/resources/tools/producer-scorecard): Free 12-question self-assessment that benchmarks an insurance producer's daily activity against patterns in 12,400+ producer-day records. Returns a score out of 100, category breakdown, and personalized recommendations.
- [The Insurance Producer Library](https://www.insurancesalescoach.com/resources/library): Combined PDF containing every playbook in the Resources library — cold calling scripts, onboarding plans, coaching frameworks. Free in exchange for an email.

## By role

- [For New Insurance Producers](https://www.insurancesalescoach.com/resources/for/new-producers): Free training resources for new insurance producers. Cold calling scripts, prospecting frameworks, and onboarding playbooks from Insurance Sales Coach.
- [For Sales Managers](https://www.insurancesalescoach.com/resources/for/sales-managers): Insurance sales management resources: coaching frameworks, activity metrics, and performance management playbooks for managers running producer teams.
- [For Agency Owners](https://www.insurancesalescoach.com/resources/for/agency-owners): Agency owner playbooks: recruiting producers, retention strategies, and scaling Farmers Insurance agencies without losing your culture.

## Pillar guides

- [The Insurance Cold Calling Playbook: A Definitive Guide for Producers and Agency Owners](https://www.insurancesalescoach.com/resources/cold-calling): Everything we have learned about insurance cold calling from coaching 200+ producers and reviewing 12,000+ recorded calls. Openers, objections, voicemails, cadence, and coaching.
- [Insurance Agency Leadership Development: A Practical Guide](https://www.insurancesalescoach.com/resources/leadership): How to develop the next generation of leaders inside an insurance agency without losing the producers and managers who got you here.
- [The Insurance Sales Management Playbook](https://www.insurancesalescoach.com/resources/sales-management): How to build, coach, and scale a high-output insurance sales team without burning out the producers who got you here.

## Cold Calling — articles

- [The Data Behind Cold Calling: Why Most Insurance Producers Fail in the First 15 Seconds](https://www.insurancesalescoach.com/resources/cold-calling/15-second-data-study): We analyzed 500 recorded insurance cold calls. The first 15 seconds predicted 80% of outcomes. Here's exactly what separated the calls that converted from the calls that died.

## Sales Management — articles

- [The 5 Activity Metrics That Actually Predict Insurance Producer Success](https://www.insurancesalescoach.com/resources/sales-management/activity-metrics-that-predict-success): After tracking 12,400 producer-days of activity data, only five metrics consistently predicted who would hit quota. Most of the metrics on the average sales dashboard were noise.

## Leadership Development — articles

- [From Top Producer to First-Time Sales Manager: The Transition That Breaks 60% of Insurance Agencies](https://www.insurancesalescoach.com/resources/leadership/top-producer-to-manager-transition): Promoting your top insurance producer into a manager role fails 60% of the time. The pattern behind those failures is consistent — and avoidable if you redesign the role before the promotion.

## Downloads

- [20 Cold Call Openers That Get Past the First 15 Seconds](https://www.insurancesalescoach.com/resources/downloads/cold-call-openers): Free PDF with 20 word-for-word cold call openers used by top-decile insurance producers. Includes the four-step structure, voicemail variants, and walk-back lines for hard nos.
- [The 90-Day Insurance Producer Onboarding Plan](https://www.insurancesalescoach.com/resources/downloads/90-day-onboarding-plan): Free PDF with a week-by-week ramp blueprint that gets new producers to first close in 60 days, not six months. Includes the daily activity targets, weekly coaching checkpoints, and the manager scorecard.

## About

Insurance Sales Coach (https://www.insurancesalescoach.com) is an AI sales coaching platform for insurance producers and agency owners. The /resources/ section publishes original research and playbooks. Content is written by working sales coaches and is freely available; downloadable PDFs require an email.